There are many individuals who are well known among those involved in the field of organizational culture. Organizational culture is studied in the halls of academe among major schools and universities, as well as among all the major corporations. Among the many individuals involved in the field of corporate culture, the organizational culture profile O' Reilly boasts is not one to be taken lightly.

Charles O' Reilly is a professor at Stanford Business School and author of the book: "Winning Through Innovation." This work studies organizational culture, and how to look at how various individual companies. The book discusses how in a modern job market that is as heated and competitive as it has ever been, it's not only enough to recruit strong talent, but companies also need to learn how to develop the talent they have internally to maximize the potential of each and every employee there.

The book discusses theories on positive organizational culture and includes multiple case studies focusing on companies such as Cisco, Men's Warehouse, and PSS World. Their point is to use examples of companies that have found a way to use organizational culture in order to fuel strong success.

Part of the strong success has been a result of not having to go outside of these companies for talent, but being able to keep employees happy enough at even the lowest entry level to stick around-thus keeping a large and experienced pool of workers in the company to choose from, employees who already know how the lower levels of the companies work, when a new supervisor or other higher position needs to be filled.

Professor O' Reilly sets up the structure of the book so that after a brief company history, he discusses in a very simple and straight forward manner each corporation's individual culture and policies, even including some discussions with some of these businesses' highest executives.

There was a time when many supervisors believed in wielding their authority like a blunt club, but that time has passed. One thing all of these companies have in common, something O' Reilly focuses in on, is that they all treat their employees well. Companies whose employees believe they are part of the large picture, and who view the company's success as paramount to their own, almost always show the best results, get more work out of their employees, have a higher customer satisfaction, and simply run more efficiently and experience less waste than their competitors.

Part of this is not finding square pegs for round holes or vice versa. In his organizational culture profile O' Reilly shows that the companies that have the greatest success are the ones that can not only identify their own culture, but also work very hard to ensure that the individuals they recruit fit into that corporate culture.

Look at it like a football metaphor: you can have a great quarterback and good wide receivers, but if your receivers are slow you don't want them running deep routes, if they're fast, you don't want them running 5 yard routes-it wastes their skills. The best companies not only have a good system, but also the right employees to thrive.